Basics of effective Selling
Prepare to Sell
Professional selling is an exacting process that requires years of training and experience to master. It is viewed alternately as both an art and a science, combining communications skills with product knowledge and business discipline to achieve specific results with each individual customer.
A major part of any challenge is the mental preparation. A solid plan of action will set the stage for your success.
It is important to:
KNOW YOUR CUSTOMER AND YOUR BUSINESS
KNOW YOUR PRODUCT
DEVELOP QUALIFIED LEADS
Overview of Selling Process
Have a look at the “Sales Process Flowchart” below.
Selling is a process that involves multiple steps. Leaving out any one or more of the essential steps reduces the probability of success accordingly. This training course will address each part of this process, although keep in mind that in the real world, the steps are not as separate and linear as they may appear, and some of them need to be repeated more than once before the sale can be effectively concluded.