We often see companies makes use of the emotions of the people to lure in potential customers into buying products or signing up for a deal. An example is where companies selling beauty products receiving a high response due to their advertising techniques. What such advertisements do is promote the result which includes the general improvements in life and social acceptance and boost which is highly sought by most people. Such companies makes use of the feeling of inferiority of people to sell their products. Such advertisements are very efficient in getting an emotional attachment with the potential buyers. Normally these advertisements follow a standard format where first certain problems faced by the individual is showcased and the they show how the product changed their lives and how happy they are after using the product.
Here ewe see how obvious it is that emotions can influence people. So the question is if we can adapt the same method for conversations with people. The answer is ‘yes we can’. The method is pretty simple. When you are having a conversation, listen to the person and understand what worries him. Then express your observations on the situation and convince them how you are familiar with the problem they are facing and then offer your solution which can help him get a better outcome. The part where you make connection to their problems is very important as if at any stage they feel that you do not understand the way he/she feels, then all your words will be of no value to that person as they are hoping for someone who can understand what they are going through. Make use of your body language, confidence, and the way of talking, etc. to display yourself as a reliable person.
Emotions might help you earn trust and engagement from others but be careful to not end up too emotional. You do not want to make an impression that you are too emotional to make a strong decision. You might end up being seen as a person who drives business through emotions alone which is never a good character to have. So make sure that you always back your suggestions and advice’s with enough facts and figures so that they know what you are saying is authentic. You can appropriately introduce facts into your conversation such that it is suitable to what the listener is expecting to hear from you in two ways:
First one is to separate your facts from your opinion. Opinions holds less value and the person might be experience enough to understand them and differentiate them. The second is to use your facts appropriately to support and enhance your argument and decision. When you are not just giving facts but a logical explanation too, the listener will be impressed for sure and appreciate your opinions. Also make sure that the listener is not left out of the process and always ask for his opinion and views and listen to them and try to incorporate their suggestions into yours.
Expressing your opinion
When you are in a meeting or a social gathering or discussing in a group, people expect you to contribute your thoughts to the discussion. It is important to be able to readily interact and express your opinions in such cases but keep in mind that even of your opinions are honest and backed by facts, they may also hurt the feelings of certain people who might have an opposing view and might feel offended. It is not unusual for people to disagree on certain points but when you express your thoughts, let the other people judge your contradicting thoughts and it does not end up being a selfish opinion. This method is known as agreeably disagreeing. The main idea of this method is to make sure that personal interests or ego does not control or overwhelm in the discussion. Give respect to all the participating members and keep in mind everyone has equal talents and right to express their views.