Managing yourself creatively

The Gentle Art of Tooting Your Own Horn

As good as you may be at your job and as hard as you may work at it, you may still go unnoticed by the people whose attention it is to your advantage to attract. The retirement rolls are filled with the names of people who did what was expected of them – and more – but who somehow never succeeded in rising above the crowd.

What they lacked wasn’t the desire to succeed; nor the ability; nor, sometimes, even the opportunity. Their problem wasn’t a failure of talent. It was a failure of imagination, an inability to call attention to their merits.

And yet, the world being what it is, we must often become our own publicists. It is only in bad movies that the hero, working as a singing waiter in a third-rate restaurant, is discovered by the world-renowned impresario and transformed overnight into the greatest tenor of all time. More realistically, we must contrive our own discovery by making sure that our good points are noticed by the people who are in a position to appreciate and help us cash in on them.

Understand that it is in no way bad taste, blameworthy, or immoral to call attention to your abilities and achievements. It is only the means you use that are open to scrutiny and judgment.

On the assumption, then, that you deserve recognition, here are the techniques that will help you get it.