What is content Marketing?
Content Marketing is the creating and distributing of content that attracts and engages a targeted audience, and encouraging them to take action which is profitable to the business. This tutorial aims at explaining how to use content marketing strategies to your advantage, to promote your business.
Who should take this course?
This tutorial is mainly aimed at those people who are into the advertising field and those who aspires to make a career in digital marketing. It is also an information rich tutorial for those who are interested in learning the basic concepts of Content Marketing.
This is a tutorial is a beginners guide to Content Marketing. So we don’t expect the readers to have any experience or knowledge on this topic. However, it is advised to have a good understanding of the fundamental concepts of marketing and advertising.