Brazilian Life & Society

Brazil is one of the most diverse nations of the world, teeming with people of various ethnicities and cultures. An influx of Europeans on their imperial conquests, as well as slave population from Africa over the years, coupled with the effect of interracial marriages and unity for thousands of subsequent generations, has resulted in the country representing people from various backgrounds living together in unity as well. This, one may well argue, is what paints Brazil in a uniquely beautiful light.

As you would expect in a densely populated nation, the tightest bonds are forged with only the closest of friends and family. Family is central to any Brazilian, even to the extent of personal, professional and societal values and behaviour revolving around the same. Family business, and teaming up with relatives and friends in a professional circle, is the norm rather than the exception. This is prevalent in the hierarchical chain in corporate giants in the country as well, where top-management vacancies are often filled with relatives or friends of the superiors.

This can be interpreted in broadly two ways. The internal dogma within the nation is of course that business, or indeed anything that merits significance, is best nurtured and encouraged when it is ‘kept within the family’. The rationale behind that is not exactly erroneous, as there is a case to be argued that your next of kin are the ones that best carry forward the same mentality and ideology in running a business.

The other side is obviously the fact that this is a bad decision from a professional point of view, since there are enough competent and skilled individuals out there, whether related or not, who will ensure discipline and successful business negotiations on your behalf. Either way, this is one of the biggest issues in Brazilian society that splits sides and ensures heavy internal debate in most workplaces.

Another, more dangerous, issue that plagues the internal society is the heavily prevalent class distinction. Subtle racism and sexual discrimination rears its head up occasionally, although these issues are becoming more infrequent with the closing of the economic divide between the classes. One hopes and expects that in time, with Brazil well on its way to becoming a real economic power, such issues will cease to exist and Brazilian society will achieve the potential of being one of the most diverse, yet homogenous, mix of diversity and variation.

Individual Brazilians, for the most part, can be considered extremely friendly and accommodating. They are extroverts in the true sense of the word, and engage in outdoorsy stuff almost all the time. Partying and socializing take up a large chunk of their schedule, and they value friendship and interpersonal relationships to a great degree. Most of them are interested in a wide range of topics, right from fashion to sports, and constantly try to stay updated on what happens in mainstream society. They try their best to stay calm and relaxed, and rarely get agitated over trivial issues.

In recent years, Brazil has made widespread progress on various fronts, with its diversity a main factor in giving the nation a varied economic strength. For example, agriculture has always played a pivotal part as a major revenue stream, but the last decade as seen the industrial sector boom and supplement the money pouring in. On the sporting front too, the football world cup held there last year added to the increasing revenue streams, all this just being a few examples of the diversified sources of the national economy. All this has seen the nation become one of the fastest growing economies, with the national currency attaining stability and resulting in an increase in purchasing parity. With progress as rapid as this, it is not inconceivable to imagine this nation going on to become a major superpower within the next decade or so.



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